As microfinance equity sales grow, so does the importance of selecting a suitable buyer – the obligation on the seller to exit ‘responsibly’. This research project involved consultation with various equity investors, to ascertain what is current industry practice on buyer selection processes, and the priority that investors give to different criteria in selecting a buyer. We find a consensus around a process which first excludes clearly unqualified buyers but, beyond that, gives primacy to the financial offer. A minority view places more importance on protecting the social mission of the MFI, and ensuring the new buyer provides the necessary strategic value for the MFI to grow congruent with its social mission. We have developed a conceptual framework for buyer selection that imports elements of both approaches, and can guide investors and their advisors in future exits.